The Steady Leader Podcast

From Solopreneur to CEO: Lessons in Leadership and Longevity

Schuyler Williamson

This week, I sit down with Michelle Simmons to celebrate 10 years of building Slow North — from starting as a solopreneur to becoming a nationally recognized brand now sold in Nordstrom and more well-known storefronts.

Michelle opens up about the lessons she’s learned leading as a mom, a founder, and now as a mentor to other women in business. In this episode, you’ll hear:

  • How to build steady momentum and navigate growth over a decade
  • The power of clarity, feedback loops, and safe spaces for your team
  • Daily practices for centering yourself so you can lead others well
  • Why giving direct expectations is caring for your people
  • How trauma and past experiences shape the way people show up at work
  • Forecasting, planning, and leading through slow seasons with optimism and a plan
  • The model to find better solutions for your company
  • The importance of purpose to have longevity in business

Michelle reminds us: “Leaders are only as good as the people working with them. Be approachable, humble, and always open to feedback.”

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